Never the word "licensed"enforced
Say "insured and bonded"
Florida dropped the painting license. Claiming one is inaccurate, and the site now states this honestly.
Schools never appear in public marketingenforced
Track them internally, never publish them
Schools are Drossos's existing book and he keeps it invisible to competitors. Never name a school client or feature a school project in ads, articles, social, case studies, meta descriptions or site copy.
No HOA targetingblocked
Hold until the non-compete resolves
HOAs are Mike's territory. The commercial ad launch waits on the same ruling.
No em dashes, no engagement baitenforced
Plain sentences, proof over polish
House style for every piece of copy that leaves the building.
Approved proof claims onlyenforced
A+ BBB · 20+ years, since 1998 · free estimates · free color consultation · no deposit required · Fla. reg P98000097654
Anything beyond this list has to be verified before it is used.
Out of scope workenforced
No floor work, no high-rises 4+ stories
No scarifying or grinding equipment, and no swing stage. Quote it and you cannot deliver it.
Flagged records
No record in the system is currently flagged as school or HOA work. Records that are get excluded automatically from anything public-facing.