Phone leads
2
The largest real source
Website forms
1
Google Ads
1
Maps / GBP
1
Commercial campaign
The commercial Google Ads campaign is built as a plan but not launched. It waits on the non-compete ruling, and on enabling the GA4 conversion imports so form and email conversions actually count toward bidding.
See the gateWhere leads come from
Roughly 80% of paid activity shows up as Maps actions and calls rather than website sessions, so paid clicks should never be read as web traffic. Phone remains the biggest single source of real work.
Full breakdown