Range
Sessions
2,606
Website visits
Leads
148
Calls, forms and chats
Lead rate
5.7%
Leads per session
Cost per lead
$105
Paid channels only
Leads per day
Calls still carry the volume. Forms climb when the commercial campaigns are on.
Funnel
Where inquiries fall out between the first touch and a signed contract.
- Sessions2,606
- Leads1486%
- Contacted12081%
- Qualified7966%
- Walks5165%
- Bids4078%
- Won3178%
By channel
Referrals and Maps win the biggest jobs. Paid search buys volume.
| Channel | Leads | Spend | CPL | Won | Won value |
|---|---|---|---|---|---|
| Google Ads | 31 | $10k | $317 | 6 | $96k |
| Google Maps | 27 | $0 | n/a | 5 | $72k |
| Maria (phone) | 24 | $0 | n/a | 7 | $52k |
| Website | 14 | $0 | n/a | 2 | $9k |
| Organic | 9 | $0 | n/a | 2 | $43k |
| Referral | 8 | $0 | n/a | 3 | $118k |
| Rooster chat | 7 | $0 | n/a | 1 | $5k |
| Direct mail | 5 | $2k | $330 | 1 | $36k |
| Social | 3 | $420 | $140 | 0 | $0 |
By campaign
Property managers is the commercial campaign paying for itself first.
| Campaign | Leads | Spend | Bids | Won | Won value |
|---|---|---|---|---|---|
Commercial - Property Managers Google Ads | 11 | $4k | 6 | 2 | $61k |
Commercial - Medical Dental Google Ads | 9 | $3k | 5 | 1 | $23k |
Residential - Tarpon Springs (Smart) Google Ads | 11 | $2k | 7 | 3 | $13k |
GBP - Maps Google Maps | 27 | $0 | 12 | 5 | $72k |
Blog - Commercial cost guide Organic | 9 | $0 | 3 | 2 | $43k |
Direct mail - Plaza owners Direct mail | 5 | $2k | 2 | 1 | $36k |